The majority of these (445 million/99.5%) access social media via their mobile phones. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Proprietary data and over 3,000 third-party sources about the most important topics. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. statistic alerts) please log in with your personal account. We are happy to help. Well, once again, the data holds some surprises. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. 5). What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? There are various popular social media platforms in Asia. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . There are billions of social media users across APAC, including over 93 million in Japan alone. Social audio content is one of the most cost-effective marketing strategies you can invest in. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. As elsewhere, social media is massively popular across Southeast Asia. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. This indicates that many Thai people use Facebook to gain new information and to shop for new products. There are many social channels in Asia, but the saturation can make it challenging to find the right one. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. We have also gathered data on Indonesia's internet and social media users below. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. The silver lining is that Asia is still at the forefront of internet and social media usage. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. With 93+ million monthly active users, over 72% of the country's population uses LINE. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. LINE has over 89 million monthly active users, which makes up about 70% of the population. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. It's safe to say that, 5. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Learn more about how Statista can support your business. To use individual functions (e.g., mark statistics as favourites, set Release date refers to the date of access. The company . This text provides general information. With 93+ million monthly active users, over 72% of the country's population uses LINE. LINE is Japan's most popular social media platform. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). That's why UGC is such a valuable tool. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Social media has given brands more ways than ever to connect with customers. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. You've come to the right place! Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. 1), WhatsApp (No. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. StatCounter. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. There's also one 'surprise' social network coming out of Vietnam. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. It requires dedication, planning, execution, and a genuine level of care. It's all about the "For You Page" feature. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Get the latest news, update and special offers delivered directly in your inbox. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. As a Premium user you get access to the detailed source references and background information about this statistic. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. What's new and trending on the blog? While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Social media consumption in the region has grown dramatically, with. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Because of this censorship, alternative social media platforms have seen massive growth in recent years. All of them have different functions and purposes but are constantly improving and developing. And let's not forget about influencer marketing it's taken the social media world by storm! Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. And Vietnamese social commerce shoppers are quite loyal. Exportable files for easy reading, analysis and sharing. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. QQ has various additional features, including games, music, and a news feed. Are you interested in testing our business solutions? For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Meanwhile, 36.6% use social platforms to fill their free time. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. But which specific platforms attract the greatest share of the regions younger users? A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. However, YouTube usage is catching up. Get ready to take your marketing to the next level! 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Hello folks, and thanks very much for joining us today. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Chart. 89.3% of the entire South Korean population are social media users. Twitter has 45 million monthly active users, or 36% of the population. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. 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